EKA Balance
Aug 2021 — Present · Barcelona
EKA Balance is a holistic wellness brand in Barcelona run by Elena Kucherova — offering somatic therapies, kinesiology, nutrition, and nervous system regulation. I built and maintain their entire web infrastructure: three specialized domains engineered for local SEO dominance, high conversion, and seamless user experience.
My Role
Full-cycle technical ownership — infrastructure, code, and strategy.
- Resolved 90%+ of hardware and software issues within 24 hours.
- Reduced system downtime by 10% over six months through proactive maintenance.
- Improved data accuracy by 15% through process and workflow optimization.
- Restored critical network services within 30 minutes of incidents.
- Built and maintained a multi-site web infrastructure across 3 specialized domains.
Sites Built
- EKA Balanceekabalance.com ↗
The primary hub. Full service catalog, booking flow with WhatsApp integration, client case studies, personalized onboarding questionnaire, and 360° body revision program. Multi-language — Catalan, Spanish, Russian.
Next.js 16React 19Main SiteBookingi18n - Agenyzagenyz.es ↗
Specialized marketing portal targeting Barcelona's local search market. Landing pages built around high-intent queries with strong conversion flows and hyper-local SEO signals.
Local SEOLanding PagesConversion - Masaje Barcelonamasaje.barcelona ↗
Micro-site targeting massage-specific intent traffic. Stripped-down UX focused on a single CTA — fast load, clean content, top local ranking.
Micro-siteLocal SEOPerformance
Services & Pricing
Specialized Programs Built
Each program has its own dedicated landing page with tailored copy, SEO metadata, and structured service recommendations for that specific audience.
- Office workers — posture, stress, pain management
- Athletes — recovery, injury prevention, performance
- Artists & dancers — somatic freedom, movement quality
- Musicians — technical efficiency, performance anxiety
- Students — focus, stress management, energy balance
- Parents — self-care, nervous system regulation
- Families — multi-generational wellness packages
Technical Implementation
- Security headers — HSTS, CSP, X-Frame-Options, X-Content-Type-Options
- Rate-limited contact API — 5 submissions/hour/IP via Hono backend
- GDPR-compliant cookie banner and privacy policy
- Framer Motion page transitions and scroll-driven animations
- Smooth scrolling with Lenis for an app-like feel
- Image optimization — AVIF/WebP, lazy loading, LCP preloading
- Vercel Analytics and Speed Insights for real user monitoring
- Pexels API integration for high-quality licensed imagery
- AI-ready architecture — content structured for LLM-assisted editing
